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Elevating Client Acquisition: 13 High-Value Meetings in 3 Months for a Boutique Design Agency

13

Appointments booked in 3 months

100%

Avg. KPIs reached

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Category

Linkedin Lead Generation

Industry

Software Development

Company size

1-10 employees

Headquarters

Larnaca, Cyprus

Client Overview:

BlockJane is a design agency specializing in innovative product design, UI/UX design, and branding and marketing design. Their mission is to create visually striking and user-friendly designs that help businesses stand out in competitive markets.

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Client’s challenges

Embarking on their first lead generation initiative, Block Jane Ltd. faced several challenges:

  1. Generating more clients through LinkedIn.
  2. Setting up an effective lead generation process.
  3. Improving the quality of previous meetings, which were not yielding high-value opportunities.
  4. Reaching and securing meetings with decision-makers in their target industries.

Solutions

To address these challenges, we developed and implemented a comprehensive lead generation strategy that included:

  1. LinkedIn Optimization: Enhancing Block Jane Ltd.'s LinkedIn profile to better showcase their portfolio and expertise.
  2. Targeted Outreach: Identifying and connecting with key decision-makers in target industries.
  3. Personalized Messaging: Crafting customized messages that highlighted Block Jane Ltd.'s unique value propositions.
  4. Multi-Channel Engagement: Utilizing LinkedIn and email campaigns to maximize reach and engagement.

Implementation

Key steps included:

  • Profile Enhancement: Optimizing Block Jane Ltd.'s LinkedIn profile to attract and engage potential clients.
  • Audience Segmentation: Identifying and targeting the right audience by industry, role, and location.
  • Customized Campaigns: Executing relevant outreach campaigns on LinkedIn and via email.
  • Follow-Up Strategies: Implementing systematic follow-up strategies to nurture leads and maintain engagement.
  • Data-Driven Adjustments: Continuously monitoring campaign performance and making data-driven adjustments to optimize results.

The Primary Target Audience: We extended Block Jane Ltd.'s reach to encompass CEOs, Marketing Directors, Heads of Design, and Marketing and Communication professionals in need of product design, UI/UX design, and branding and marketing design services. This strategic focus targeted key markets in the USA, UK, Canada, and Australia, significantly enhancing their outreach and engagement potential.

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Results:

13

Appointments

100%

Avg. KPIs achieved

37%

Cold email open rate

The collaboration with LeadWise led to outstanding results for Block Jane Ltd.:

  • 13 Generated Meetings in 3 Months: Successfully secured 13 high-value meetings with potential clients.
  • Consistent Lead Generation: Provided a steady flow of leads, ensuring a more predictable sales pipeline.
  • Improved Meeting Quality: Enhanced the quality of meetings, leading to more meaningful and productive engagements.
  • Improved LinkedIn Engagement: Enhanced LinkedIn presence and engagement, resulting in better visibility and reach.
  • Effective Communication: Empowered Block Jane Ltd.'s team to effectively communicate their unique value proposition.

    • These outcomes addressed the identified challenges and positioned Block Jane Ltd. for continued growth and success in the design industry.

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