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Achieving High-Quality Engagement: 50 Prime Appointments in 6 Months for IoT and Fintech company

50

Appointments booked in 6 months

150%

Avg. KPIs reached

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Category

Linkedin Lead Generation

Industry

Software Development

Company size

51-200 employees

Headquarters

Kharkiv, Ukraine

Client Overview:

Itera Research specializes in innovative IoT and fintech solutions, focusing on smart cities, industrial automation, and financial technology to drive efficiency and growth.

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Client’s challenges

Despite their technical prowess and comprehensive service offerings, Itera Research faced significant challenges in generating a consistent flow of high-quality leads. The sales team struggled with:

  1. Lack of Meetings: with potential clients, hindering business development.
  2. Conference Engagement: Insufficient engagement at conferences, limiting opportunities to showcase their expertise.
  3. Difficulty in reaching decision-makers within target industries, impacting their ability to close deals.

Solutions

To address these challenges, we developed a tailored lead generation strategy focused on:

  1. Targeted Outreach: Identifying and connecting with key decision-makers in IoT and fintech sectors.
  2. Strategic Messaging: Crafting personalized messages that highlighted Itera Research’s unique value propositions.
  3. Multi-Channel Engagement: Utilizing LinkedIn and email campaigns to maximize reach and engagement.
  4. Conference Lead Generation: Enhancing conference participation by generating leads specifically for upcoming industry events, ensuring meaningful interactions during these gatherings.

Implementation

The implementation involved several critical steps:

  • Audience Segmentation: Targeting the right audience by industry, role, and location.
  • Customized Campaigns: Executing relevant outreach campaigns.
  • Follow-Up Strategies: Nurturing leads systematically.
  • Conference Preparation: Tailoring outreach for key events.
  • Data-Driven Adjustments: Optimizing based on performance data.

We extended Itera Research's product reach to encompass IT professionals and key C-suite roles responsible for finance, business development, and innovation. This strategic expansion significantly enhanced the product's outreach and engagement potential within the software development industry.

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Results:

50

Appointments

150%

Avg. KPIs achieved

40%

Cold email open rate

The collaboration with LeadWise led to remarkable results for Itera Research:

  • Consistent Lead Generation: Our data-driven approach provided Itera Research with a steady flow of leads, ensuring a more predictable sales pipeline.
  • Improved Conversion Rates: Streamlined sales processes and targeted outreach resulted in a significant increase in conversion rates.
  • Enhanced Sales Team Alignment: The guidance and training we provided empowered Itera Research’s sales team to effectively communicate the company’s unique value proposition.

    • These outcomes addressed the identified challenges and positioned Itera Research for continued growth and success in the IoT and fintech sectors.

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